LA HABITACIÓN DE LOS SUEÑOS
RAZORFISH
Meliá Hotels International transformed a room in one of its hotels into a mural of dreams of its Facebook fan community. The “Social Suite” or “Habitación de los sueños” was the result of a new viral initiative, launched by the company to infect all its clients and followers with the hotel's slogan: “Todo es Posible” (Everything is Possible).
The Company’s facebook profiles for their seven brands encouraged their followers to share their desires on www.thesocialsuite.es and on the social network. Out of the submitted dreams, seven winners were chosen, one for each brand, who received prizes consisting of a holiday in each hotel: Gran Meliá, Meliá, ME, Innside, Paradisus, TRYP and Sol. What’s more, the seven winning dreams formed the inspiration for “Habitación de los Sueños". Inocuo The Sign completely transformed the walls of one suite in one of the company’s hotels into a mural of the dreams and desires of all the participants of this original campaign.
©2012